Leadhunter: Driving B2B Success with Performance-Based Lead Generation

In a competitive B2B world, Leadhunter, founded by Ogulcan Yorulmaz, has become a game-changer for startups and businesses seeking efficient lead generation. Rather than relying solely on traditional cold outreach methods, Leadhunter utilizes a data-driven approach combined with personalized outreach to build long-term, valuable connections. The company's unique mix of automation and human touch has allowed it to drive impressive results for its clients, making it a trusted partner for over 25 startups and counting.

Ogulcan Yorulmaz

Founder, Leadhunter

Founder(s)
1
Year Founded
2022
Customers (B2B / B2C)
B2B
Industry
Lead Generation, Sales
Funding
Bootstrapped

The Idea

The idea for Leadhunter emerged from Yorulmaz’s observation that most businesses struggled with the inefficiency of traditional cold outreach. Often, these efforts resulted in low engagement due to impersonal mass email tactics. Yorulmaz envisioned a platform where businesses could efficiently scale their outreach while maintaining a human touch, focusing on personalized and targeted engagement rather than overwhelming prospects with generic messages.

Yorulmaz’s goal was clear: to help B2B companies generate predictable, high-quality leads by combining automation tools with psychological principles in messaging. This ensured that each communication was customized to resonate with decision-makers and improved conversion rates.

Challenges

In its early stages, Leadhunter faced several key challenges:

  • Overcoming skepticism: Cold outreach has a negative reputation, with most companies associating it with low engagement. Yorulmaz had to demonstrate that, with the right targeting and messaging, cold emails could convert into high-quality leads.
  • Competing with automated tools: As the market is filled with lead generation tools focused solely on automation, Leadhunter had to differentiate itself by adding a personalized, human element to outreach efforts.

Industry Context

The lead generation industry is heavily dependent on automation, which often leads to impersonal and ineffective mass outreach. Businesses in sectors like IT, healthcare, and legal tech require more tailored approaches, as trust and relationship-building are critical to their success. Leadhunter positioned itself at the intersection of automation and personalized outreach, allowing businesses to scale their efforts while maintaining a high degree of customization.

Founders

Ogulcan Yorulmaz, the driving force behind Leadhunter, comes from a background in growth marketing and business development. This experience helped him identify the shortcomings of traditional lead generation and shaped the development of a more client-focused approach to outreach. Yorulmaz’s focus on building trust through personalized communication has been instrumental in Leadhunter’s success.

Product

Leadhunter offers a suite of services designed to optimize lead generation:

  • Cold email automation: Automates personalized email outreach while ensuring that every message is tailored to the recipient’s needs.
  • Data enrichment: Enhances lead data to make outreach more relevant, ensuring that the right messages are sent to the right prospects.
  • Lead nurturing: Ongoing follow-up strategies help maintain engagement with leads until they are ready to convert.
  • Client portal: Provides clients with detailed insights and reports on campaign performance, including metrics like open rates, response rates, and booked appointments

USP

Leadhunter.in’s core USP is its performance-based model, where clients pay only for meeting-ready leads. This pricing strategy ensures clients receive tangible value from their investment, significantly reducing the risks associated with traditional marketing campaigns. They also use psychology-driven cold outreach, focusing on crafting messages that resonate with the pain points and needs of decision-makers, increasing the chances of engagement and conversion.

Competitors

Leadhunter competes with well-established tools such as:

  • ZoomInfo: A leading database provider for B2B sales, but often criticized for lacking deep personalization in outreach.
  • Apollo.io: Focused on automated email sequences, but does not offer the same level of data enrichment or human-driven strategies.
  • LinkedIn Sales Navigator: While it helps businesses identify leads, it cannot fully automate and personalize outreach at scale.

Leadhunter distinguishes itself by focusing on small and medium-sized businesses (SMBs) that need high-quality leads but lack the resources to run large-scale outreach operations.

Build

Leadhunter was developed using a lean startup approach, focusing on rapid testing and iteration. By engaging with early customers and fine-tuning its product based on feedback, the team quickly honed in on the features that mattered most—personalization, scalability, and detailed reporting.

Built with a strong emphasis on transparency, the platform provides clients with real-time visibility into their campaigns, including metrics like email deliverability and conversion rates. This ensures that businesses can adapt their outreach strategies as needed for optimal results.

Implementation

Leadhunter’s implementation process ensures seamless integration with the client’s sales team. From the moment the client signs up, they are guided through an onboarding process that customizes the lead generation strategy according to their specific needs. Campaigns are launched within a few weeks, and Leadhunter provides analytics and reporting through its client portal, enabling clients to track their ROI in real-time.

Growth

Leadhunter’s ability to deliver consistent, high-quality leads has fueled its rapid growth. In just one year, the company has helped its clients book over 1,000+ meetings and generate 60+ qualified leads per month. This success can be attributed to its personalized approach, which leads to better engagement and conversion rates compared to traditional, mass-marketing methods(Leadhunter – B2B Lead Generation).

The company has also built a strong reputation for working with clients in industries like IT, healthcare, and legal tech—sectors where trust and personalization are critical to closing deals.

Pricing

Leadhunter.in’s pricing is designed to cater to varying needs and budgets, with a clear focus on performance-based payments:

  • 3-month plan: Estimated to generate 3-5 meetings per month. Includes cold email automation, email warmup, 5K B2B email search, and more.
  • 6-month plan: Expected to produce 5-10 meetings per month, offering double the resources of the 3-month plan.
  • 12-month plan: Estimated to yield 10+ meetings per month, including LinkedIn automation, 25K B2B email search, multiple domains, and additional tools.

Clients can choose add-ons like LinkedIn automation and additional email searches to customize their campaigns further.

Key Takeaways

  • Performance-based model: Leadhunter.in offers a pay-per-meeting-ready leads pricing structure, reducing risks for clients and ensuring value delivery.
  • Comprehensive suite: Their services range from cold email automation to AI chatbots, catering to diverse needs within the B2B sales cycle.
  • Psychology-based approach: Leadhunter’s unique selling point is its use of psychological principles in messaging, enhancing the effectiveness of cold outreach.
  • Client-centric execution: With an emphasis on automation and real-time analytics through the client portal, Leadhunter provides a holistic approach to managing lead generation campaigns.
  • Proven success: The company has scheduled over 1,000 meetings for clients, indicating strong performance in delivering qualified leads.

Leadhunter has successfully positioned itself as a leader in B2B lead generation by blending automation with personalized outreach. By focusing on quality over quantity and leveraging data to create meaningful interactions, Leadhunter has helped its clients generate predictable, high-quality leads. As the company continues to grow, it remains committed to delivering results through its unique mix of technology and human touch.

If you’re interested in automating different business areas, read our guide on “How to Leverage Automation to Scale Your Business”.