The Idea

INKPPT was born out of the realization that companies often struggle with impactful visual storytelling. Aayush noticed a gap in the market where organizations, despite having solid strategies and products, failed to present their ideas effectively. The idea was simple yet transformative: to take a mundane aspect of business communication—presentation decks—and turn it into a powerful medium for storytelling.

Aayush’s background in software and design was the perfect blend for launching this venture. He aimed to craft presentations that not only looked stunning but also resonated with the brand’s message. His vision was to help businesses elevate their communication, making complex information digestible and engaging for their audiences(INK PPT).

Challenges

The primary challenge INKPPT faced was changing client mindsets around paying for presentation design services. In India, especially, companies often handle presentation design in-house, treating it as a simple administrative task. Convincing potential clients to view presentation design as a specialized service was tough. As Aayush aptly described, it was like “asking a client to pay for making them wear a shirt,” an activity they had been managing internally(Startup Success).

The pricing model was another hurdle. INKPPT experimented with multiple strategies such as per-slide, per-day, per-project, and hourly rates. Each model hit a bottleneck. For instance, clients were unwilling to pay higher fees for complex slides, while hourly models often led to disputes over the designer’s speed. This iterative approach in finding the right pricing model indicates the startup’s commitment to flexibility and client satisfaction.

Industry Context

Presentation design sits at the intersection of design, marketing, and communication, operating as a niche within the larger creative services industry. As brands and corporations increasingly focus on storytelling and visual branding, the demand for specialized presentation services has grown. However, the market in India was initially untapped, as companies primarily used in-house teams or generalized design agencies for their presentation needs. INKPPT entered this space, offering focused expertise in presentation design, branding, and visual communication.

This market gap presented an opportunity. INKPPT distinguished itself by adopting a consultancy approach, focusing on the brand’s voice, style, and market positioning. Unlike many competitors, it didn’t just design slides; it offered a holistic solution that encompassed market research, brand identity, and visual storytelling.

Founders

Aayush Jain is the driving force behind INKPPT. A software developer turned entrepreneur, Aayush’s technical and creative skills laid the foundation for the company’s success. His leadership approach is community-driven, which led him to be recognized as a Microsoft Most Valuable Professional (MVP) in 2021(INK PPT). This accolade validated INKPPT’s quality and Aayush’s efforts in advancing the presentation design industry.

Product

INKPPT’s core service is presentation design, but over the years, it has diversified to include report design, branding, video production, and interactive design. Its offerings cater to corporate leaders, including C-suite executives, who require high-stakes presentations like investor pitches and keynote speeches(About.me).

One noteworthy project was for Kalpataru, a real estate and interiors company. INKPPT revamped its corporate presentation, which had suffered from inconsistent design due to multiple stakeholders working on it over time. The INKPPT team started with creative research, analyzed global premium brands, and developed a mood board to establish a coherent design system that reflected Kalpataru’s luxury brand image(INK PPT).

Unique Selling Proposition (USP)

INKPPT’s 5D methodology allows it to deliver compelling visual stories that engage audiences on multiple levels. Unlike many competitors, INKPPT focuses on high-stakes presentations where precision, creativity, and visual storytelling are critical. This methodology has been critical in landing partnerships with Fortune 500 companies(Eventpreneur).

Moreover, INKPPT uses a multi-faceted approach in its design process. For instance, it considers elements like typography, color schemes, iconography, and patterns to ensure that each slide communicates a specific message while maintaining a cohesive visual identity.

Competitors

INKPPT faces competition from global agencies like Presentation Studio (Australia) and Ethos3 (USA), which also specialize in corporate presentation design. However, INKPPT differentiates itself with its tailored pricing strategies and its ability to handle large, complex projects across various industries.

Build

INKPPT’s early phase was marked by experimentation. Bootstrapped with Aayush’s savings and early revenue, the company initially operated out of a small office. As they gained traction, they invested in software tools and built a team of designers, consultants, and copywriters(Startup Success). The team plays a pivotal role in maintaining the quality of work and driving the company’s growth.

Their journey included navigating legal and intellectual property issues, particularly when working with larger corporate clients. This attention to detail and compliance laid a strong foundation for the brand’s credibility.

Implementation

INKPPT’s implementation strategy is research-intensive. When they take on a project, they begin by understanding the client’s industry, market positioning, and unique brand attributes. The process involves creative research, competitive analysis, and mood board creation to capture the essence of the brand.

For example, in their project for Kalpataru, they examined luxury brands globally to incorporate elements that would reflect the client’s premium image(INK PPT). Each stage of the design process—from brainstorming to execution—ensures the final product is not just visually appealing but also strategically aligned with the client’s goals.

Growth

INKPPT’s growth has been incremental yet steady. The company started small, with Aayush managing most aspects of the business. Landing high-profile clients such as Samsung marked a turning point. This project validated INKPPT’s capabilities and opened doors to more collaborations with brands like MG Motors, Havells, and Hero MotoCorp(INK PPT).

Their growth strategy involved diversifying their services to include different formats of presentation design and brand communication. By offering tailored solutions for events, marketing decks, and corporate profiles, they catered to various client needs, allowing them to scale efficiently.

A key growth driver was also their flexible pricing model, which accommodated different client budgets and project scopes. This adaptability allowed them to work with both large corporations and smaller businesses, thereby widening their market reach.

Since its inception, INKPPT has worked with 100+ business leaders, designing presentations for industries ranging from technology and FMCG to finance and automotive. By helping companies make their presentations more engaging and effective, the agency has experienced substantial growth and earned a reputation for being one of the top presentation design firms in India. Today, INKPPT generates over $45,000 per month and continues to expand its offerings to meet the growing demand for high-quality visual storytelling.

Pricing

INKPPT’s pricing strategy is a hybrid model tailored to client requirements:

• Per slide: Ideal for bulk, standardized requests with predefined complexity categories.
• Per project: Used for fixed-time projects with clear deliverables, often linked to milestones.
• Hourly cost: For iterative, evolving projects where content and design needs change frequently.
• Per day: Typically employed for event-specific projects, where unlimited revisions are necessary in real-time.
• Subscription model: Clients can purchase fixed-hour packages for ongoing or ad-hoc design needs.

The flexibility of this model addresses various client pain points, including budget constraints, scope changes, and speed of delivery. It also allows clients to tailor the service to their specific needs, ensuring a mutually beneficial partnership.

Key Takeaways

• Customized solutions: INKPPT tailors each presentation to reflect the client’s specific goals, helping them stand out in high-stakes meetings and events.
• Client-centric approach: The agency’s commitment to quick turnarounds and collaborative design processes ensures customer satisfaction and long-term partnerships.
• Innovative pricing: By offering flexible pricing models, including design subscriptions, INKPPT makes premium presentation design accessible to businesses of all sizes

Under Aayush Jain’s leadership, INKPPT has transformed into a powerhouse in the presentation design space, serving some of the world’s biggest brands. With a focus on visual storytelling, quick delivery, and innovative pricing models, INKPPT is redefining corporate communication and empowering businesses to present with impact. As the agency continues to grow, it remains committed to elevating presentation design and helping clients succeed through better communication.

For other tools that can help you with data visualization and storytelling, check out our guide on “The Best Market Research Tools for Entrepreneurs”.